Real-time sales order, dispatch, and invoice tracking in one app
Live booking limit and credit utilisation dashboards
FTD, MTD, QTD, and YTD performance tracking with personalised layouts
A leading wires and cables manufacturer operating one of India's largest authorised distributor networks — spanning thousands of channel partners across every state and region.
The organisation manages a complex distribution ecosystem where distributors handle high-value orders, credit facilities, and product catalogues across wires, cables, and fast-moving electrical goods categories simultaneously.
The problem wasn't distributor relationships. It was information access.
High-value distributors had no direct visibility into their own data. Order status required a call to the sales team. Invoice and payment information meant waiting for a monthly statement. Credit limit utilisation was opaque until it became a problem. Technical documents and price lists were scattered across emails and WhatsApp.
Every piece of operational information that a distributor needed to run their business required a manual touchpoint with the manufacturer's internal teams — creating delays, increasing dependency, and reducing the quality of decisions being made across the network.
For a manufacturer with 1,000+ active distributors, this created an enormous operational burden on sales and support teams who were spending significant time on routine information requests rather than strategic channel engagement.
The manufacturer needed to give distributors direct, secure, real-time access to their own operational and financial data — without compromising security or control.
The platform was built from a single line of intent: give every distributor the information they need to run their business, without picking up the phone.
We designed and built a secure, invite-only mobile platform built exclusively for authorised distributors — replacing manual information workflows with a personalised, real-time executive dashboard accessible from any device, anywhere.
Key capabilities:
Secure invite-only onboarding — access restricted to verified, authorised distributors only
Real-time sales order tracking — order status, dispatch progress, and delivery confirmation
Live credit visibility — total, utilised, and available booking limits in one dashboard
Channel finance dashboard — integrated view of outstanding payments, overdue alerts, and financial exposure
Centralised document repository — price lists, TDS certificates, product catalogues, and compliance documents accessible in-app
FTD / MTD / QTD / YTD sales performance dashboards with trend tracking
Personalised homepage — Lakhs/Crores toggle and drag-and-drop layout tailored to each distributor's workflow
Automated outstanding and overdue alerts — reducing dependency on manual follow-ups
Available on Android and iOS
A nationwide distributor network was running on phone calls, emails, and manual follow-ups. We changed that.
The platform fundamentally changed how the manufacturer's distributor network operates.
Distributors no longer need to contact the sales team for routine operational information. Order status, credit position, invoice history, and performance data are available in real time, on a phone, at any time of day.
For the manufacturer, the impact was equally significant. Sales and support teams were freed from handling routine information requests — redirecting their time toward strategic channel engagement, relationship building, and growth activities.
Over 50,000 invoices are processed through the platform monthly, with a 90% reduction in manual follow-up coordination — sales teams now spend their time on growth, not information requests.
The platform gave our distributor network direct access to their own business data for the first time. The visibility it provides has significantly improved how our channel partners manage their operations and make decisions.
Tell us how your channel operates. We'll build the platform that connects it.
