13,000 Vehicles Sold. 27% of Retail. All Digital

India's largest commercial vehicle manufacturer. Nationwide dealer network. 900+ models across trucks, buses, vans, and pickups.
A business built on relationships — and until recently, on entirely offline sales.

Context

The problem wasn't awareness. It was friction.

Customers knew what they wanted. But getting from interest to purchase meant navigating a fragmented process — visiting dealerships, waiting on callbacks, and depending on individual salespeople for configuration details, pricing, and financing options.

On the dealer side, leads arrived manually, CRM entries were delayed, and routing to the right dealer was inconsistent. There was no single view of the sales funnel. Inquiry-to-opportunity conversion was slow, and scaling a consistent buying experience across regions was nearly impossible.

The organisation needed to make the entire pre-purchase journey — discovery, configuration, financing, booking — available digitally, at scale, without disrupting its existing dealer ecosystem.

Built from a single line of intent: make buying a commercial vehicle as easy as booking a flight.

We designed and built a B2B2C commerce platform that digitised the complete vehicle buying journey — from first search to confirmed booking — and wired it into the existing dealer network in real time.

The platform gave customers the ability to browse 3,000+ variants, configure a vehicle to their application, get a financing estimate, and book — without a single offline touchpoint required.

For dealers and internal teams, it meant automated lead capture, instant routing, CRM sync, and full funnel visibility. No more lost leads. No more inconsistent follow-ups.

Key capabilities the platform delivers:

• AI-powered smart search for intent-based discovery

• Conversational AI for guided buying

• Integrated finance estimation with live lender workflows

• Real-time dealer assignment and dashboards

• End-to-end digital booking with order tracking.

Digital went from zero to 27% of commercial vehicle retail — and is growing quarter on quarter.

• 13,000+ vehicles have been sold through direct online enquiries on the platform.

• Dealer response times improved by 30%.

• Inquiry-to-opportunity conversion is 85% faster.

• And for the first time, the manufacturer has a single, real-time view of demand across its entire national network.

What started as a digital channel is now the fastest-growing part of their retail business.