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B2B2C Commerce Platform

B2B2C Commerce Platform

One platform connecting your manufacturer, dealer network, and customer — from product discovery to digital booking

See it in action
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Built for commerce at enterprise scale

Deployed across manufacturer, dealer, and distributor networks across India's largest enterprises

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Product discovery journeys
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Digital commerce transactions
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Partner network enabled
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Faster sales process efficiency

One platform for every party in the transaction.

B2B2C commerce is complex by nature — manufacturers, distributors, dealers, and customers all transacting simultaneously across different channels with different rules. Most enterprises manage this with a patchwork of disconnected systems. A B2B2C commerce platform replaces that fragmentation with one connected ecosystem — product discovery, dealer ordering, partner commerce, embedded financing, and customer journeys all running on a single digital layer.

Platform highlights:

  • Product discovery and exploration

  • Product configuration and selection

  • Partner-assisted commerce workflows

  • Digital lead capture and routing

  • Distributor and dealer participation

  • Multi-channel customer journeys

  • Integrated financing options

  • Digital ordering and bookings

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B2B2C Commerce Platform Modules

Core modules that enable organisations to operate multi-partner commerce ecosystems connecting manufacturers, distributors, partners, and customers.

Product Discovery & Exploration icon
Product Discovery & Exploration

Enable customers to explore products through digital catalogues and guided discovery journeys.

Product Configuration icon
Product Configuration

Allow users to configure product options, variants, and specifications before purchase.

Lead Generation & Capture icon
Lead Generation & Capture

Capture customer enquiries and convert interest into qualified sales opportunities.

Partner Commerce Enablement icon
Partner Commerce Enablement

Give authorised distributors and dealers their own commerce workflow — orders, inventory, and customer interactions in one place.

Digital Ordering & Bookings icon
Digital Ordering & Bookings

Allow customers to reserve or purchase products through structured commerce workflows.

Partner Ecosystem Integration icon
Partner Ecosystem Integration

Connect distributors, dealers, and ecosystem partners within commerce systems.

Finance Integration icon
Finance Integration

Enable financing workflows including EMI calculations, eligibility checks, and loan application initiation during the buying journey.

Customer Journey Management icon
Customer Journey Management

Manage customer journeys across discovery, enquiry, and purchase stages.

Commerce Analytics & Insights icon
Commerce Analytics & Insights

Real-time visibility into what's selling, who's selling it, and where the pipeline is moving.

AI Embedded in the Platform

AI capabilities embedded within our commerce platform improve product discovery, automate workflows, and generate operational insights across digital transactions and the entire ecosystem.

AI features applied:

  • Semantic product search

  • Customer intent recognition

  • Personalised product recommendations

  • Conversational buying assistants

  • Automated lead qualification

  • Fraud detection signals

  • Dynamic pricing optimisation

  • Commerce demand insights

Technology & Integration

Built to integrate with your existing ERP, CRM, and partner systems — without disruption.
Modular Commerce Architecture

The platform is built on a composable architecture that enables flexible commerce workflows and scalable deployment. 

Includes: 

  • Microservices-based architecture 

  • Modular commerce services 

  • API-driven integrations 

  • Scalable cloud infrastructure 

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Typical Business Use Cases

Common scenarios where B2B2C commerce platforms help organisations digitise product discovery, partner-led selling, and customer purchase journeys.

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Proven Deployments

Automotive & Mobility
13,000 Vehicles Sold. 27% of Retail. All Digital.
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Automotive & Mobility
93% Fill Rate. $322M Revenue. Genuine Parts, Delivered Online
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Industries Using This Platform

Industries where organisations deploy digital commerce ecosystems to manage product discovery, partner sales, and transaction workflows.

Why Vishleshan

Built by a team that stays until it works.

Two decades of enterprise deployments. A commitment to production, not just pilots.

90
days to MVP

100%
delivery success

20+
years enterprise experience

One platform. Every partner. Every transaction.

Tell us how your distribution network operates. We'll build the commerce layer that connects it.

Book a demo
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